Boycotts, Protests, and Tweet Shaming: How Companies Are Navigating Political Divisions
Business Writer in Residence Yuki Noguchi of National Public Radio
Wednesday, March 08, 2017
Plenary, Grainger Hall
More companies are facing political backlash and boycotts. Uber, Nordstrom, Penzeys Spices, Ford, Harley Davidson, L.L. Bean, Boeing, and Toyota are just some of the companies in PR firestorms. How do businesses navigate this political climate? How can they protect their brands with consumers? Join NPR's Yuki Noguchi and WSB faculty in this panel discussion.