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Boycotts, Protests, and Tweet Shaming: How Companies Are Navigating Political Divisions

Business Writer in Residence Yuki Noguchi of National Public Radio

Event Details

Date
Wednesday, March 8, 2017
Time
9-10:15 a.m.
Location
Plenary, Grainger Hall
Description
More companies are facing political backlash and boycotts. Uber, Nordstrom, Penzeys Spices, Ford, Harley Davidson, L.L. Bean, Boeing, and Toyota are just some of the companies in PR firestorms. How do businesses navigate this political climate? How can they protect their brands with consumers? Join NPR's Yuki Noguchi and WSB faculty in this panel discussion.
Cost
Free

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