Defining the Market Opportunity: Assumption Storming and Reframing the Box
Wednesday, February 28, 2018
H.F. DeLuca Forum, Discovery Building
What is an “addressable market?” Learn about the basics of market sizing and determining the addressable market through basis and relational data analysis. Uncover new market opportunities and develop innovations based on structured ideation. August Brown's Gordon Nameni keynotes this session with moderator Dan Olszewski (Weinert Center for Entrepreneurship) and panelists Michelle Somes-Booher (Wisconsin Small Business Development Center) and Asim Khan (ZYN).
Free, registration requested