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TZID:America/Chicago
BEGIN:DAYLIGHT
DTSTART:20260308T030000
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TZOFFSETTO:-0500
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
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DTSTART:20261101T010000
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BEGIN:VEVENT
DTSTAMP;TZID=America/Chicago:20260902T224204
UID:224541@calendar.wisc.edu
DTSTART;TZID=America/Chicago:20261014T121500
DTEND;TZID=America/Chicago:20261014T130000
DESCRIPTION:Therese Merkel\, Owner of Tricky Foods. What happens when you l
 eave a corporate career to pursue a passion? Join Therese Merkel\, founder
  of Tricky Foods as she shares her journey from project manager at Epic Sy
 stems to award-winning entrepreneur. What began as a creative charcuterie 
 business during the pandemic has grown into a thriving Madison brand that 
 has served more than 100\,000 customers and launched a national venture\, 
 SNAXI. Hear lessons on taking risks\, building a business\, creating a mem
 orable brand\, and turning passion into\n\nCONTACT: 262-9040\, lisa.collin
 s@wisc.edu\n\nURL: https://buswisc.qualtrics.com/jfe/form/SV_erqW4YrKCwkNM
 jk
LOCATION:4151 Grainger Hall
SUMMARY:Distinguished Entrepreneurs Lunch Program - Sponsored by Neider & B
 oucher\, S.C.
URL;VALUE=URI:https://buswisc.qualtrics.com/jfe/form/SV_erqW4YrKCwkNMjk
END:VEVENT
END:VCALENDAR

