BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
DTSTART:20270314T030000
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZNAME:CDT
END:DAYLIGHT
BEGIN:STANDARD
DTSTART:20261101T010000
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZNAME:CST
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTAMP;TZID=America/Chicago:20260908T220139
UID:224775@calendar.wisc.edu
DTSTART;TZID=America/Chicago:20261116T123000
DTEND;TZID=America/Chicago:20261116T143000
DESCRIPTION:In this practical\, hands-on workshop\, you’ll explore how pr
 icing communicates value\, brand position\, and customer expectations whil
 e also learning the financial foundations behind sustainable pricing decis
 ions. Through guided activities\, you’ll begin building a pricing approa
 ch that aligns with your goals\, customers\, and costs.\n\nCONTACT: 263-22
 21\, sbdc@wsb.wisc.edu\n\nURL: https://sbdc.wisc.edu/pricing/
LOCATION:Online
SUMMARY:SBDC Pricing for Profit: Build a Price That Supports Your Business 
 (and Your Life!)
URL;VALUE=URI:https://sbdc.wisc.edu/pricing/
END:VEVENT
END:VCALENDAR