Swag: If you buy it, will they come?

Have you ever gone to a conference and received a promotional item that really stood out? Designers on campus are often tasked with selecting and designing materials to help promote something. Often, these promotional items are distributed at conferences, job fairs, and other events. Alison Caffrey from the Instructional Design Collaborative will join us to talk about her experiences with designing and purchasing swag at UW–Madison and what to consider before placing an order.