“Cross-Cultural Issues in Marketing” with Dr. Tarun Kushwaha

Join us for a presentation and conversation on Cross-Cultural Issues in Marketing with Dr Kushwaha, Professor of Marketing. Kushwaha has research interests in International Marketing, especially studying how cross-national differences affect both customer behavior and managerial decision making. In this talk, he will outline few frameworks to identify how to understand cross-national differences and as such their use can increase our understanding of adapting firm strategies for MNCs.