How Social Media Creators Shape Mass Politics
Ivan L. Preston Research Colloquium with Professor Eunji Kim (Columbia University)
Event Details
Date
Tuesday, April 29, 2025
Time
11:30 a.m.-1:15 p.m.
Location
Nafziger Conference Room (5055), Vilas Hall
Description
Political apathy and skepticism toward traditional authorities are increasingly common, but social media creators (SMCs) capture the public's attention. Despite their prominence, whether these seemingly-frivolous yet engaging actors shape political attitudes and behaviors remains largely unknown. Our field experiment estimates the impact of encouraging Americans aged 18-45 to follow five progressive policy-minded SMCs on Instagram, TikTok, or YouTube for five months.
Cost
Free