Consumer Science Seminar: Aric Rindfleisch

How do we stem the tide of increasing materialism among adolescents? How do we counteract the negative consequences that accompany materialism among adolescents, such as a lower sense of well-being and less generosity toward others? The research detailed here uncovers a new solution that is simple, easy to implement and effective—encourage adolescents to be grateful. In two studies, the team found that a grateful disposition lowers adolescent materialism and increases generosity toward others.