Chinese Linguistics Talk Series
Ning Yu Presents 'Multimodal Metaphor in Multimodal Discourse: The Case of a CCTV Commercial'
Event Details
Date
Monday, February 1, 2010
Time
3:30 p.m.
Location
254 Van Hise Hall
Description
Following conceptual metaphor theory, this talk analyzes a CCTV commercial produced in preparation for the Beijing 2008 Olympics. This commercial’s theme, “To mount the stage of the world, and to put on a show of China,” is expressed in terms of a central metaphor: HOSTING THE BEIJING OLYMPICS IS PERFORMING BEIJING OPERA ON AN INTERNATIONAL STAGE. This talk analyzes how this metaphor is manifested in the multimodal discourse.
Cost
Free
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