Go Big Read Lecture

Talk by Deborah Blum, Pulitzer Prize-winning journalist, UW-Madison Professor of Journalism, and author of "The Poisoner's Handbook." The accepted wisdom in the publishing industry is that the only science books that sell are either narrative or issue books. But what if a writer wants to accomplish both those aims - and create a book that really sells. A writer's tour of how 'The Immortal Life of Henrietta Lacks' was put together and the trade secrets that helped make it such a success.