Weston Roundtable: Associate Professor Nancy Wong
Can We “Nudge” People to be More Sustainable? Insights from UW-Madison Students
Event Details
Date
Thursday, March 6, 2014
Time
4:15-5:15 p.m.
Location
Description
Field experiments show that scaling behaviorally informed research into large energy conservation programs can be more cost effective than traditional policy changes. Market evidence suggests that consumers have yet to adopt many energy saving measures despite access to and promotion of these technologies. Consequently, we are conducting multiple studies with student participants to identify approaches that could be field tested at the local level, before adapting them to other domains.
Cost
Free
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