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The Brand of Science and Why it Matters

STS Lunch Seminar with Todd Newman, Life Sciences Communication

Event Details

Date
Thursday, September 24, 2020
Time
12:30-1:30 p.m.
Location
Description
The purpose of using marketing techniques is grounded in one of the cornerstones of communication: know your audience. Yet, in our efforts as a community to better understand public engagement and communication, we have overlooked the latent associations of both scientists and the public to science. The connections that both the public and scientists have to science are the building blocks for understanding the brand of science.
Cost
Free

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