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Whenever possible, the university recommends that events and meetings continue to be held virtually; it is highly recommended that in-person events also allow for virtual participation by attendees who choose not to or are unable to participate in person. Any in-person events must follow campus policy for schools/colleges/divisions, and student organizations.

The Brand of Science and Why it Matters

STS Lunch Seminar with Todd Newman, Life Sciences Communication

Event Details

Thursday, September 24, 2020
12:30-1:30 p.m.
The purpose of using marketing techniques is grounded in one of the cornerstones of communication: know your audience. Yet, in our efforts as a community to better understand public engagement and communication, we have overlooked the latent associations of both scientists and the public to science. The connections that both the public and scientists have to science are the building blocks for understanding the brand of science.