Extension Outreach to Private Woodland Owners: Science Communication in Action

Hershberger will share how concepts like message framing, pluralistic ignorance, and self-efficacy play out in Extension’s Forestry & Wildlife Program, focusing on climate resilience work. Through in-person and virtual events, a website, social media, and email outreach, they have helped maple syrup producers adapt to climate change, rallied nature lovers to search for a new invasive grass, and more