INSITE Entrepreneurship Research Seminar

Saras Sarasvathy, University of Virginia, will discuss effectual logic. Effectual logic consists of a set of internally consistent heuristics of non-predictive control for creating new firms, markets and economic opportunities. Effectuators generate constraint-satisfying solutions rather than searching for optimal ones, make rather than find opportunities, and in a deep sense, convert 'as-if' propositions into 'even-if' ones.