"The Strategy of Storytelling" with Zebradog founder + creative director Mark Schmitz

Mark Schmitz, a UW graduate and Founder / Creative Director of ZEBRADOG, an internationally known Experiential Design Consortium, will share how “Experiences” can be thoughtfully designed into a comprehensive visual communication strategy. For 30 years Mark and his team have changed the way we experience built environments throughout the nation. You’ll learn how digitally immersive environments can engage and directly influence emotional outcomes.