How Graduate Students Can Build a Personal Brand: Standing Out in a Crowded Job Market

One of the greatest challenges of job searching – in academia, government, business, or the non-profit world – is simply getting noticed. A strategy to differentiate yourself in the job market is to cultivate a personal brand. A personal brand is your career persona, the image you present to potential employers in the online world and in real life. In this workshop, you will develop a personal brand and learn how it can be leveraged to showcase your strengths and build relationships.