Skip to main content

In Scope: Managing Projects at UW–Madison

Developing a Business Case: Determining Whether and How an Initiative Will Benefit the Organization

Event Details

Thursday, February 16, 2023
1-2 p.m.
Online, connection information will be sent in advance

When evaluating or trying to justify whether a major initiative will be worth the effort and cost, there are several questions that you need to be able to answer, including:
• What impact will the initiative have on the organization?
• Will the initiative be the best use of limited resources?
• Does the initiative support the university’s mission or contribute to your unit’s goals? Developing a business case can help you answer these questions.

A business case outlines the opportunities, risks, and threats of a potential initiative; it helps to determine if the investment does or does not justify the time and resources an initiative requires for completion; and it can help you prioritize initiatives and establish what is important, thus avoiding the “loudest voice” approach.

In this interactive session, you will learn the benefits of developing a business case and walk away with tips and tools for creating an effective one.