Data-driven Messaging Strategies to Grow the Farmers' Market Customer Base

Professor Bret Shaw will share results from a USDA-funded study aimed at helping farmers' markets nationwide grow their attendance and impact. Using a national survey and social media message testing, the research team identified proven strategies to better reach and serve diverse communities. This talk will provide key findings and highlight a new communication toolkit designed to help farmers' markets thrive as essential parts of local food systems. This talk is open to the public.