Distinguished Entrepreneurs Lunch Program - Sponsored by Neider & Boucher, S.C.
Therese Merkel, Owner of Tricky Foods
Event Details
Date
Wednesday, October 14, 2026
Time
12:15-1 p.m.
Location
4151 Grainger Hall
Description
What happens when you leave a corporate career to pursue a passion? Join Therese Merkel, founder of Tricky Foods as she shares her journey from project manager at Epic Systems to award-winning entrepreneur. What began as a creative charcuterie business during the pandemic has grown into a thriving Madison brand that has served more than 100,000 customers and launched a national venture, SNAXI. Hear lessons on taking risks, building a business, creating a memorable brand, and turning passion into
Cost
Free
Contact
Accessibility
We value inclusion and access for all participants and are pleased to provide reasonable accommodations for this event. Please call 608-262-9040 or email lisa.collins@wisc.edu to make a disability-related accommodation request. Requests should be made by Wednesday, September 30, 2026, though reasonable effort will be made to support late accommodation requests.