Preston Colloquium featuring Natalie (Talia) Jomini Stroud

“Partisanship and the Search for Engaging News”

Thursday, March 30, 2017
4 p.m.
Nafziger Conference Room, 5055 , Vilas Hall
Over the past decade, news organizations have placed increasing importance on engaging audiences, or encouraging active involvement with the news brand, as a way to increase revenue. But herein lies the dilemma: partisanship can be good for business, but bad for the press’s democratic mission. She will discuss my research showing that partisanship is an important component of how people engage with news, and describe strategies for curbing the influence of partisanship.
Free and open to the public