All campus events (including Division of Extension sponsored events outside of Dane County) are canceled through at least May 15, with limited exceptions to be granted by deans or vice chancellors. Even if an event is not yet labeled as canceled, it's likely to be canceled, postponed or modified to online only, from now until May 15. Please check with organizers before attending.
Life Sciences Communication Colloquium: Bret Shaw & Laura Witzling
“Targeting audiences in local food contexts: Lifestyle segmentation and social media”
Shaw and Witzling will talk about communication strategies for reaching audiences in a local food context. They will describe their work to classify survey respondents based on lifestyle factors to inform targeted messages. They will also discuss a project testing different message frames via paid Facebook advertising to promote business for Wisconsin farms.