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Covid-19 Notice

All campus events (including Division of Extension sponsored events outside of Dane County) are canceled through June 30, with limited exceptions to be granted by deans or vice chancellors. Even if an event is not yet labeled as canceled, it's likely to be canceled, postponed or modified to online only, from now through June 30. Please check with organizers before attending.

Life Sciences Communication Colloquium: Mike Schäfer

“The Different Audiences of Science Communication”

Event Details

Wednesday, May 2, 2018
12-1 p.m.
Come hear Mike Schäfer, professor in the Institute of Mass Communication and Media Research at the University of Zurich, speak at our colloquium!

Attitudes towards science and research go hand in hand with specific information repertoires, which is particularly relevant in contemporary high-choice media environments. Schäfer will present results on audience segmentation, using data from the “Science Barometer Switzerland."