Life Sciences Communication Colloquium: Mike Schäfer
“The Different Audiences of Science Communication”
Wednesday, May 2, 2018
135 Hiram Smith Hall
Come hear Mike Schäfer, professor in the Institute of Mass Communication and Media Research at the University of Zurich, speak at our colloquium! Attitudes towards science and research go hand in hand with specific information repertoires, which is particularly relevant in contemporary high-choice media environments. Schäfer will present results on audience segmentation, using data from the “Science Barometer Switzerland."