Mellon Foundation New International Studies Lecture

The transformation of the Hindi film industry into “Bollywood” was enabled by restructuring of the Indian state and economy, resulting in a dramatically altered media landscape. The talk focuses on the changing status of the “universal hit,” locating it within the changing structures of production, distribution, and exhibition characterizing Hindi film-making since 2000. Tejaswini Ganti is an Associate Professor in the Department of Anthropology and its Program in Culture & Media at NYU.