Weston Roundtable: Douglas B. Holt

Solving climate change requires a significant price on carbon dioxide emissions. For twenty years, efforts by environmentalists to pass such legislation have failed. Environmentalists have been out-marketed by the “Carbon-Right” every time. Our speaker will explain why this is so, and will develop a new climate brand strategy designed to drive the political will to pass a very aggressive carbon tax, adapting theories and methods from the “dark arts” of marketing that progressives usually shun.